Kia Pakistan has abruptly raised the price of its crossover SUV, the Sportage, and hatchback, the Picanto. The business hasn’t disclosed the precise rationale for this choice. Nonetheless, the official announcement states that the additional cost would take effect on February 1, 2024.
Only the manual Picanto variant’s price has been changed by the automaker; it was formerly Rs. 3,350,000 but now stands at Rs. 3,600,000 after a 250,000 increase. The price includes CVT and is ex-factory.
Similar to Picanto, Sportage’s Alpha variant now costs Rs. 7,550,000 ex-factory (including CVT) instead of Rs. 7,300,000. This is a Rs. 250,000 price increase. Both cars are available for reservation with a down payment.
Since this is the first increase in auto prices in 2024, more businesses may decide to follow Kia Pakistan’s lead. Even though the local auto sector has somewhat stabilized, cars are still considered a luxury by most people, and this increase in price will make them even more unaffordable for the average person. Due to low sales, the local auto market has gone from being “ON” to “OFF” during the past year or so.
Since practically all businesses are now offering various incentives, such as free registration, free insurance, and cashback, Kia Pakistan’s announcement of updated rates is unexpected.
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