{"id":15894,"date":"2023-05-04T20:08:51","date_gmt":"2023-05-04T15:08:51","guid":{"rendered":"https:\/\/dailyausaf.com\/en\/?p=15894"},"modified":"2023-05-04T20:08:51","modified_gmt":"2023-05-04T15:08:51","slug":"tiktok-to-launch-ad-product-which-will-offer-50-revenue-share-to-creators","status":"publish","type":"post","link":"https:\/\/dailyausaf.com\/en\/technology\/tiktok-to-launch-ad-product-which-will-offer-50-revenue-share-to-creators\/","title":{"rendered":"TikTok to launch ad product which will offer 50% revenue share to creators"},"content":{"rendered":"<p>TikTok to launch ad product which will offer 50% revenue share to creators. On Wednesday, TikTok announced a new product that enables advertisers to place ads next to top-quality content created by publishers, with a 50% revenue share for the publishers.<\/p>\n<p>TikTok&#8217;s new product, called Pulse Premiere, will launch on May 4 and allow brands like Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE to place their ads alongside premium content.<\/p>\n<p>The product is an extension of TikTok&#8217;s existing Pulse program, which enables marketers to advertise their brands alongside the top 4% of content on the platform.<\/p>\n<p><em><strong>Read more:\u00a0<a href=\"https:\/\/dailyausaf.com\/en\/world\/do-you-know-how-many-children-use-tiktok-snapchat-in-uk.html\">Do you know how many children use TikTok, Snapchat in UK?<\/a><\/strong><\/em><\/p>\n<p>TikTok&#8217;s expansion to premium content creators comes amidst a downturn in brand ad spending due to reduced consumer spending. The app, owned by China&#8217;s ByteDance, has been under scrutiny by lawmakers in the US, who have raised concerns about its potential to share user data with the Chinese government.<\/p>\n<p>Despite this, TikTok reported a growth in its US monthly active users from 100 million in 2020 to 150 million in March 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok to launch ad product which will offer 50% revenue share to creators. On Wednesday, TikTok announced a new product that enables advertisers to place ads next to top-quality content created by publishers, with a 50% revenue share for the publishers. TikTok&#8217;s new product, called Pulse Premiere, will launch on May 4 and allow brands [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4655,1660],"class_list":["post-15894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-chinese-government","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/15894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/comments?post=15894"}],"version-history":[{"count":0,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/15894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media\/15895"}],"wp:attachment":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media?parent=15894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/categories?post=15894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/tags?post=15894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}