{"id":23283,"date":"2024-01-20T18:41:30","date_gmt":"2024-01-20T13:41:30","guid":{"rendered":"https:\/\/dailyausaf.com\/en\/?p=23283"},"modified":"2024-01-20T18:44:14","modified_gmt":"2024-01-20T13:44:14","slug":"tata-group-secures-ipl-sponsorship-rights-for-record-300-million","status":"publish","type":"post","link":"https:\/\/dailyausaf.com\/en\/sports\/tata-group-secures-ipl-sponsorship-rights-for-record-300-million\/","title":{"rendered":"Tata group secures IPL sponsorship rights for record $300 million"},"content":{"rendered":"<p>Indian conglomerate Tata Group has bagged the title sponsorship of the<a href=\"https:\/\/www.iplt20.com\/\"> Indian Premier League<\/a> (IPL) for 2024-28 for a \u201crecord-breaking\u201d $300 million, the league organisers said on Saturday.<\/p>\n<p>Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world\u2019s richest T20 tournament with an estimated brand value of $8.4 billion.<\/p>\n<p>It has been a cash cow for the Indian cricket board (BCCI) with the 10-team league\u2019s 2023-27 media rights fetching $6.2 billion.<\/p>\n<p>Tata Group has been the title sponsor of both the men\u2019s IPL and the Women\u2019s Premier League, which took off last year.<\/p>\n<p>\u201cThe unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage,\u201d BCCI secretary Jay Shah said in a statement.<\/p>\n<p>Some IPL franchise owners have gone on to buy teams in T20 leagues in the United Arab Emirates, South Africa, West Indies and the United States.<\/p>\n<p><em><strong>Read more:\u00a0<a href=\"https:\/\/dailyausaf.com\/en\/pakistan\/ahmad-shahzad-quits-psl.html\">Ahmad Shahzad quits PSL<\/a><\/strong><\/em><\/p>\n<p>With the IPL franchises offering lucrative multi-league contracts that most cricket boards cannot match, the Indian league\u2019s growth may deepen concerns about players prioritising T20 leagues over international cricket.<\/p>\n<p>\u201cThe record-breaking sum \u2026 is a testament to the immense value and appeal that the IPL holds in the world of sports,\u201d league chairman Arun Singh Dhumal said.<\/p>\n<p>\u201cThis unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL\u2019s position as a premier sporting event with global impact.\u201d<\/p>\n<p><em><strong>Read more:\u00a0<a href=\"https:\/\/dailyausaf.com\/en\/sports\/shaheen-afridi-wife-anshas-psl-trophy-photo-takes-internet-by-a-storm.html\">Shaheen Afridi, wife Ansha&#8217;s PSL trophy photo takes internet by a storm<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian conglomerate Tata Group has bagged the title sponsorship of the Indian Premier League (IPL) for 2024-28 for a \u201crecord-breaking\u201d $300 million, the league organisers said on Saturday. Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world\u2019s richest T20 tournament with an estimated brand value of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[10849,2453,541,10850,139],"class_list":["post-23283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-indian-cricket-board","tag-ipl","tag-psl","tag-tata-group","tag-india"],"_links":{"self":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/23283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/comments?post=23283"}],"version-history":[{"count":0,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/23283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media\/23284"}],"wp:attachment":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media?parent=23283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/categories?post=23283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/tags?post=23283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}