{"id":49383,"date":"2024-09-22T10:48:12","date_gmt":"2024-09-22T05:48:12","guid":{"rendered":"https:\/\/dailyausaf.com\/en\/?p=49383"},"modified":"2024-09-22T10:48:12","modified_gmt":"2024-09-22T05:48:12","slug":"ccp-issue-notices-to-20-brands-for-deceptive-end-of-season-sales-discount","status":"publish","type":"post","link":"https:\/\/dailyausaf.com\/en\/business\/ccp-issue-notices-to-20-brands-for-deceptive-end-of-season-sales-discount\/","title":{"rendered":"CCP issue notices to 20 brands for deceptive &#8216;end of season sales&#8217; discount"},"content":{"rendered":"<p>ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued notices to <a href=\"https:\/\/dailyausaf.com\/en\/pakistan\/ccp-recovers-rs5-million-penalty-from-wateen-telecom\/\">20 brands<\/a> regarding retailers&#8217; deceptive advertising during the &#8220;end of season sales&#8221;, defining it as a tactic to mislead buyers.<\/p>\n<p>The commission took action against brands for advertising discounts as \u201cup to a percentage\u201d during the end-of-season sale, seeking clarification on their potential misleading discounts.<\/p>\n<p>Issuing notices to 20 brands, the\u00a0CCP has said that such unspecified discount offers are akin to \u2018bait and switch advertising\u2019 and the commission has defined it as a tactic to mislead buyers.<\/p>\n<p>As per CCP inquiry, t<span data-preserver-spaces=\"true\">he seller advertised an appealing but spurious offer to sell a product or service that the seller does not intend to sell. Instead, the seller offers an unwanted alternative <\/span><span data-preserver-spaces=\"true\">which is<\/span><span data-preserver-spaces=\"true\"> prohibited under Section 10 of the Act as Deceptive Marketing Practices.<\/span><\/p>\n<p>Market Intelli\u00adgence Unit of Fair Trade of the CCP conducted a random survey in the twin cities and identified various brands offering discounts \u201cup to some percentage\u201d on their products.<\/p>\n<p><span data-preserver-spaces=\"true\">The survey revealed that maximum (upper limit) discount was <\/span><span data-preserver-spaces=\"true\">being<\/span><span data-preserver-spaces=\"true\"> offered on a small collection of least attractive articles and the most popular and frequently purchased items were available with minimal or no discount.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consequently, a clear gap was observed between the advertised discounts and the real offers, compelling the customers to ask multiple questions to determine <\/span><span data-preserver-spaces=\"true\">the actual discounts available<\/span><span data-preserver-spaces=\"true\"> on their chosen items.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> Some of the brands were, however, offering flat discounts or concessions (discounts up to some upper limit) with adequate disclosures\/disclaimers i.e. on the entire\/limited or specified stock which is highly appreciated by the CCP.<\/span><\/p>\n<p>According to the CCP inquiry report, t<span data-preserver-spaces=\"true\">he Commission advises various consumer brands offering discounts to preclude distributing any misleading information and ensure clear and adequate disclosures regarding actual and discounted prices with the <\/span><span data-preserver-spaces=\"true\">details of the stock<\/span><span data-preserver-spaces=\"true\"> on offer with flat or differential discounts. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Undertakings, Brands, and outlets violating this directive may face enforcement action by the CCP under Section 10 of the Competition Act, 2010,<\/span><span data-preserver-spaces=\"true\">\u201d the CCP said in a statement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued notices to 20 brands regarding retailers&#8217; deceptive advertising during the &#8220;end of season sales&#8221;, defining it as a tactic to mislead buyers. The commission took action against brands for advertising discounts as \u201cup to a percentage\u201d during the end-of-season sale, seeking clarification on their potential misleading [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":49389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13003,22089],"class_list":["post-49383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-competition-commission-of-pakistan","tag-end-of-season-sales"],"_links":{"self":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/49383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/comments?post=49383"}],"version-history":[{"count":1,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/49383\/revisions"}],"predecessor-version":[{"id":49390,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/49383\/revisions\/49390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media\/49389"}],"wp:attachment":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media?parent=49383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/categories?post=49383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/tags?post=49383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}