{"id":72288,"date":"2025-04-28T16:15:12","date_gmt":"2025-04-28T11:15:12","guid":{"rendered":"https:\/\/dailyausaf.com\/en\/?p=72288"},"modified":"2025-04-28T16:15:59","modified_gmt":"2025-04-28T11:15:59","slug":"bond-advertising-wins-at-effie-awards-2025-for-psi-dadiknowsbest-campaign","status":"publish","type":"post","link":"https:\/\/dailyausaf.com\/en\/life-style\/bond-advertising-wins-at-effie-awards-2025-for-psi-dadiknowsbest-campaign\/","title":{"rendered":"Bond advertising wins at Effie awards 2025 for PSI #DadiKnowsBest campaign"},"content":{"rendered":"<p>KARACHI: Bond Advertising has been honored with an Award in the Non-Profit \/ Social Good category at the prestigious Effie Awards 2025 for its impactful Dadi Knows Best Campaign for its client, <a href=\"https:\/\/dailyausaf.com\/en\/pakistan\/adb-warns-pakistan-about-potential-water-shortage-due-to-population-increase\/\">Population Services International<\/a> (PSI), Pakistan.<\/p>\n<p>The #DadiKnowsBest campaign boldly addressed the cultural stigma around family planning in Pakistan. By featuring the beloved and trusted figure of a Dadi (grandmother) portrayed by the iconic Shameem Hilaly.<\/p>\n<p>The campaign successfully normalized conversations around contraception, empowered women to make informed choices, and encouraged greater male involvement in reproductive health discussions.<\/p>\n<p>Leveraging powerful digital storytelling, influencer collaborations, and the Viya chatbot, a <a href=\"https:\/\/dailyausaf.com\/en\/technology\/whatsapp-introduces-enhanced-chat-privacy-feature\/\">WhatsApp<\/a>-based platform providing family planning resources, the campaign sparked intergenerational dialogue on a taboo subject, all while maintaining cultural sensitivity and avoiding backlash.<\/p>\n<p>Through breaking generational barriers and reshaping societal narratives, Bond Advertising and PSI effectively advanced their mission of improving reproductive health outcomes across Pakistan.<\/p>\n<h2>About Bond Advertising<\/h2>\n<p>Bond Advertising is a leading creative agency committed to driving change through culturally resonant, impactful storytelling. With a passion for social good and a track record of award-winning campaigns, Bond continues to push boundaries in communication and strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KARACHI: Bond Advertising has been honored with an Award in the Non-Profit \/ Social Good category at the prestigious Effie Awards 2025 for its impactful Dadi Knows Best Campaign for its client, Population Services International (PSI), Pakistan. The #DadiKnowsBest campaign boldly addressed the cultural stigma around family planning in Pakistan. By featuring the beloved and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":72290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[28256,21724,158],"class_list":["post-72288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-style","tag-bold-advertising-wins-award","tag-bond-advertising","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/72288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/comments?post=72288"}],"version-history":[{"count":2,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/72288\/revisions"}],"predecessor-version":[{"id":72292,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/posts\/72288\/revisions\/72292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media\/72290"}],"wp:attachment":[{"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/media?parent=72288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/categories?post=72288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailyausaf.com\/en\/wp-json\/wp\/v2\/tags?post=72288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}