Pakistan’s e-commerce sector skyrockets to 46th global rank

ISLAMABAD: Pakistan’s e-commerce industry has achieved a significant milestone, securing the 46th position globally, as reported by the International Trade Administration (ITA).

This remarkable growth can be attributed to a combination of factors, including a burgeoning middle class, widespread adoption of smartphones and internet, improved e-commerce infrastructure, and supportive government policies.

Earlier in 2023, Pakistan’s e-commerce market generated an impressive $5.2 billion in revenue, surpassing many developing nations. The sector is poised for continued growth, with a projected compound annual growth rate (CAGR) of 5.92% from 2024 to 2029.

In addition, Pakistan’s mobile-first culture is evident, with over 80% of internet users accessing the web through smartphones. This mobile dominance extends to e-commerce, with 58% of users making purchases through mobile devices in 2023, a figure expected to rise further.

As of July 2024, the number of monthly active users of mobile shopping apps in Pakistan exceeded 16.6 million, highlighting the rapid growth of mobile e-commerce and increasing consumer acceptance of app-based shopping.

Pakistan’s e-commerce market’s allure has attracted international and local players. Global giants like Alibaba’s AliExpress and Amazon are expanding into the Pakistani market, while homegrown platforms like Daraz, DealCart, and Savyour are also thriving.

Moreover, International players like SHEIN and Temu have entered the top 15 shopping apps in Pakistan by mid-2024, further solidifying the market’s growth potential.