ISLAMABAD: The world’s leading technology company Apple has suddenly increased the prices of its iPad, MacBook and many other major products.
After this sudden increase, it has become difficult to buy Apple products in the market. Technology experts have also expressed the risk that in the coming days, the prices of Apple’s new iPhone models may also see a big increase.
| iPhone Model | US Price (USD) | Pakistan Price (Non-PTA) | Pakistan Price (PTA Approved) |
|---|---|---|---|
| iPhone 17e | $599 | Rs. 175,000 – 190,000 | Rs. 300,000 – 330,000 |
| iPhone 17 | $799 | Rs. 240,000 – 260,000 | Rs. 360,000 – 395,000 |
| iPhone 17 Air | $899 | Rs. 285,000 – 315,000 | Rs. 430,000 – 470,000 |
| iPhone 17 Pro | $999 | Rs. 350,000 – 385,000 | Rs. 500,000 – 530,000 |
| iPhone 17 Pro Max | $1,199 | Rs. 395,000 – 440,000 | Rs. 530,000 – 565,000 |
| iPhone Model | PTA Tax (CNIC) | PTA Tax (Passport) |
|---|---|---|
| iPhone 17 | Rs. 154,293 | Rs. 128,766 |
| iPhone 17 Air | Rs. 175,949 | Rs. 151,322 |
| iPhone 17 Pro | Rs. 210,317 | Rs. 193,454 |
| iPhone 17 Pro Max | Rs. 213,631 | Rs. 182,710 |
The company says that the use of artificial intelligence (AI) is increasing rapidly around the world. Due to this rapidly increasing demand, companies that manufacture computer chips, memory and storage chips have increased their prices significantly. Since Apple is now getting these parts expensive, it has become a compulsion for them to increase the prices of their products.
According to the new list released by Apple, the price of the “MacBook Neo” has been increased from $ 599 to $ 699. Similarly, the price of the 512 GB storage MacBook Air has been increased by a full $200. Customers who want to buy the 1 TB MacBook Pro will now have to pay $300 more than the old price.
The company has not only increased the price of laptops but also other household items. Now Apple’s famous smart speaker HomePod is also available at a higher price than before. Along with this, the prices of both available models of Apple TV have also been increased.
At present, Apple has not touched the prices of its iPhones and they are available at the old rate. But market analysts claim that this relief is temporary. A new storm of prices may come as soon as Apple’s next new iPhone models come to the market.
Experts say that the company has deliberately not increased the prices of the iPhone yet so that when the new iPhone is launched, people will focus only on the features of the new phone, and not on its expensive price.
Technology experts have explained that the price increase of these chips is due to the hand of big companies like “Nvidia”. These companies are booking very large and long-term orders of memory chips for AI data centers. Due to this, the supply of chips for the general market has become less and the rates have gone up.
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