ICC reveals new visual identity for Champions Trophy

ISLAMABAD: The International Cricket Council (ICC) has unveiled a new visual identity for the upcoming ICC Champions Trophy to be held in Pakistan in 2025.

The fresh branding combines a blend of cultural and creative elements that symbolise the spirit of the tournament. The host country.

In a video release showcasing the updated look, the ICC revealed the Champions Trophy 2025 logo, which has been enhanced with typographic elements that enhance its unique identity. Embracing Pakistan’s rich cultural heritage, the visual identity draws inspiration from traditional Turkic art – a prominent art form in Pakistan known for its vibrant colours and intricate designs. The new identity also features various graphic elements that bring out the distinctive flavoPakistanur of the event, creating an engaging and culturally resonant brand for the tournament.

The ICC Men’s Champions Trophy 2025 marks the return of the tournament after its last edition in 2017. Cricket fans around the world are eagerly awaiting this event, which will once again showcase top-level international cricket in Pakistan.

Furthermore, the ICC has announced that the Women’s Champions Trophy will be held in Sri Lanka in 2026, another step towards expanding the profile of cricket in diverse host countries. The new visual identity reflects the ICC’s commitment to celebrating the unique essence of each host country while enhancing the global appeal of the game.