ISLAMABAD: Prime Minister of Pakistan Shehbaz Sharif has appointed Qatari Princess Sheikha Asma as Pakistan’s Brand Ambassador for Mountains and Tourism.
The Prime Minister, while making the announcement on social media platform X, said, “I am pleased to announce that Her Excellency Sheikha Asma Al-Thani has been appointed as Pakistan’s Brand Ambassador for Mountains and Tourism.”
He extended heartfelt congratulations to Princess Sheikha Asma on her recent summit of Nanga Parbat, calling it a truly proud and inspiring achievement.
The Prime Minister added that her achievement reflects courage, determination and resilience and stands as a beautiful symbol of the strong friendship between Pakistan and Qatar.
It is noteworthy that Sheikha Asma recently scaled Pakistan’s 8,126-meter-high peak Nanga Parbat, becoming the first Qatari woman to accomplish this feat.
Despite the dangerous weather and difficult terrain, the Qatari princess raised her national flag on Nanga Parbat, which is known as the “killer mountain.” This marks the ninth successful summit in her mission to summit all 14 of the world’s highest peaks, placing her among the world’s mountaineers.
Sheikha Asma’s determination and courage are a powerful example of women’s empowerment globally. Her achievement is a source of pride for Qatar and a significant milestone in global women-led campaigns.
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