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Mera Lyari Film Project Showcases Positive Image of Lyari

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WEB DESK

Sindh Senior Minister and Provincial Information Minister Sharjeel Inam Memon has said that the Mera Lyari film project has been made to present the true and positive image of Lyari, moving away from long-standing negative stereotypes linked with the area.

Speaking in Karachi, Sharjeel Memon shared that the film has been produced on a low budget with the aim of highlighting Lyari’s culture, talent, and resilience. He clarified that the decision regarding the film’s official release will be made by the relevant board, following standard review procedures.

The minister made these remarks during his visit to the Karachi Film School at Korangi Causeway, where he watched short films created by students and interacted with young filmmakers.

Visit to Karachi Film School and support for youth

During the visit, students briefed the minister on their creative projects and challenges faced by emerging filmmakers. Sharjeel Memon appreciated their efforts and said he was visiting the institution for the second time, calling it Pakistan’s only film school offering a one-year diploma in filmmaking.

He said the school plays an important role in providing young people with a professional platform to build careers in film and drama while sharing positive stories with wider audiences. According to him, the Sindh government recognises the potential of youth-led content and is committed to supporting creative talent.

Sharjeel Memon also spoke about the difficulties faced by Pakistan’s film industry, including the decline of cinema houses and the shortage of quality content. He noted that cinemas once existed in almost every city, but many were later converted into commercial plazas, limiting entertainment options for the public.

Government steps for film and cultural revival

Highlighting government initiatives, the minister said the Sindh government is serious about promoting the drama and film industry. He added that financial support may be provided for strong scripts at future film festivals to encourage meaningful storytelling.

Referring again to the Mera Lyari film project, Sharjeel Memon said films can play a key role in improving Pakistan’s global image. He stated that despite Pakistan’s success in countering terrorism, negative propaganda continues, and creative industries can help counter such narratives by showing the country’s positive side.

He also announced plans to discuss a 50 percent reduction in fees for Karachi Film School students and to strengthen the institution through public-private partnerships. Expressing optimism, he said Pakistan has no shortage of talent and hoped that future Oscar-level filmmakers could emerge from local institutions.

The minister concluded by stressing that both the government and private sector must work together to revive the entertainment industry and create content that earns respect at national and international levels.

WEB DESK

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