Islamabad: The Competition Commission of Pakistan (CCP) has issued a warning against advertisements based on falsehood and deception, targeting certain companies and social media personalities for exploiting popularity and credibility illegitimately.
According to the CCP, the online verification of famous personalities significantly influences consumers’ purchasing decisions, making it imperative to ensure authenticity and integrity in endorsements.
Some influencers are being criticized for endorsing misleading products or services, potentially deceiving consumers. Such deceptive advertising violates Section 10 of the Competition Act, 2010, states the CCP.
Guidelines regarding marketing tactics based on deception are already in place, as confirmed by the CCP, emphasizing the need for ethical practices in marketing strategies.
Collaboration with stakeholders can ensure a fair competition environment, allowing for confident participation in the marketplace, suggests the CCP.
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The CCP has announced its intention to take action against individuals involved in marketing strategies based on deception, aiming to enforce accountability in the industry.
