Sports

PSL Digital Media Rights: Walee Technologies Plans Record Rs. 4.5 Billion Bid

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WEB DESK

4 months ago

Walee Technologies is reportedly preparing a record Rs. 4.5 billion bid for PSL digital media rights for the 2026–29 cycle. This comes after the company became the new owner of the Rawalpindi PSL franchise.

Sources indicate that if approved, Walee’s bid could make it the most expensive commercial agreement in Pakistan cricket history, valuing the deal around Rs. 18 billion over four years. The broadcast rights could be carried on Pakistan Television (PTV), while live streaming bids may rise as high as Rs. 7 billion.

The Pakistan Cricket Board (PCB) recently disqualified two major sports channels from the tender due to unpaid dues. One reportedly owed Rs. 4.7 billion and the other over Rs. 600 million. Despite extended deadlines, both were ruled ineligible.

This year, the PCB has altered the bidding process, disallowing consortium bids. Companies can now bid separately for television rights, digital rights, or both, with Rs. 100 million bid security required per category. While reserve prices have not been officially disclosed, estimates suggest broadcast rights around Rs. 18 billion and streaming near Rs. 6 billion.

The upcoming media cycle coincides with the PSL’s expansion. Two new teams will increase the league’s season matches from 34 to 44. Under PCB regulations, any deal surpassing Rs. 3 billion triggers an extra $500,000 allocation for signing high-profile overseas players. The remaining revenue will be split 80% for PCB and 20% for franchises.

With Walee Technologies entering both team ownership and media bidding, the PSL digital media rights auction is shaping up for a record-breaking outcome.

WEB DESK