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Wed, Jun 24, 2026

DealCart, NayaPay features in Forbes ‘Asia 100 to Watch 2024’ list

Forbes ‘Asia 100 to Watch 2024’ list

KARACHI: Two Pakistani startups, DealCart and NayaPay, have been featured in Forbes ‘Aisa 100 to Watch 2024‘ list in the e-commerce retail and finance categories, respectively.

According to Forbes, an American business magazine, Karachi-based DealCart operates an online grocery site aimed at Pakistan’s growing middle class. In July, the firm raised $3 million in a seed funding round co-led by Abu Dhabi-based Shorooq Partners and London-based Sturgeon Capital.

Customers can order a variety of products including fresh fruit and vegetables, snacks, detergents, and other sundries. Small grocery stores can also sell on DealCart to tap its customer base.

Taking on X, NayaPay, announced its inclusion in the Forbes Asia 100 Watch list. “Thrilled to announce that NayaPay has been featured on the Forbes Asia 100 to Watch list! This recognition places us among the most innovative trailblazers across 16 regions around the world,” the startup wrote.

NayaPay, a fintech startup, operates a payments processing platform, aiming to help digitalize transactions between consumers and businesses. NayaPay’s app supports an e-wallet, virtual debit card, and online payments.

“For businesses, NayaPay also offers point-of-sale devices that can be installed in stores. The fintech startup raised $13 million in a 2022 seed funding round led by Zayn Capital, MSA Novo, and Graph Ventures,” Forbes wrote on its website.

Earlier, seven Pakistanis made it to the Forbes’ 30 Under 30 list for Asia. Two Pakistani businesswomen, Shazia Syed, and Shaista Asif, were featured in Forbes’ ‘100 Most Powerful Businesswomen 2024’ list in March.

This recognition follows earlier accolades for Pakistani entrepreneurial talent, including seven individuals featured in Forbes’ 30 Under 30 list for Asia earlier this year and two Pakistani businesswomen who were named in Forbes ‘100 Most Powerful Businesswomen 2024′ list in March this year.

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