ISLAMABAD: The International Cricket Council (ICC) has launched a major global campaign to make the ICC Men’s T20 World Cup 2026 the most accessible global cricket event ever, using cutting-edge technology and global fan engagement.
All matches are being shown on the ICC website and app via ICC.tv in over 80 territories, while for the first time, select matches are also being broadcast live on YouTube. These include the big Group A match between India and Pakistan in Colombo, for which commentary is also being provided in Japanese and Bahasa.
Commentary in Hindi, Urdu and Nepali is also available on ICC TV, along with English. In India, broadcast partner JioStar is broadcasting the matches in several regional languages.
Radio broadcasts are being produced by the British Broadcasting Corporation and are available globally on the ICC app.
During the tournament, the ICC has also introduced a new Creator Club and Match Insights feature, which is helping fans better understand the game through real-time data.
Fan parks have also been set up globally to bring fans closer. In India, matches are being shown through Marriott Bonvoy and cinema chain PVR Inox.
In Sri Lanka, Dialog and Budweiser have also started fan activations.
STARZPLAY is promoting in Dubai, UAE, while Coca-Cola has set up a fan park in Kathmandu, Nepal.
In Pakistan, fan parks have been set up in Karachi and Lahore, where matches are being shown through digital partner Tapmad.
