WASHINGTON: The Trump Organization launched a self-branded mobile service and a $499 smartphone on Monday, dubbed Trump Mobile, signaling a new effort to appeal to conservative consumers with a wireless service as an alternative to major telecom providers.
The organization said the Trump Mobile plan would include call centers based in the United States and phones made in the United States.
The Trump family, long known for its real estate empire, luxury hotels and golf resorts, has ventured into new areas in recent years, including digital media and cryptocurrency.
The Trump Organization, the central holding company for most of the U.S. president’s business ventures, said before Trump’s inauguration that control of the company would be handed over to his children, replicating the arrangement from his first term, though concerns about potential conflicts of interest remain.
